The closest you’ll ever get to seeing someone actually wear their heart on their sleeve is in Texas, every fall, at the local high school homecoming game.

Through her original photography and collection of stories from across and beyond the Lone Star State, Amy J. Schultz takes us deep in the heart of mum country. You’ll meet kids who wear them, parents who buy them, and critics who decry them as just another example of consumerism gone wild. But mostly, you’ll discover that just like every ritual which stands the test of time, someone is keeping the tradition alive. Someone like Mom.

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JENNIE READS REVIEW

As you all know this Yankee gal found my way to Texas and fell in love with the Lone Star State but even after 36 years here, there are still some traditions that leave me scratching my head. One of these is Homecoming Mums.

But thanks to Amy J. Schultz and her incredibly entertaining and visually enthralling book “Mumentous” this craft impaired person has a better understanding. This book is a keeper that will be living on my coffee table for a while, I hope. I was traveling when I ordered this book so I had it sent to my daughter, who opened the package and thought I was giving her a gift! – Almost had to arm wrestle her to get it! Maybe I’ll just hide it when she visits.

“Mumentous” takes us on a spirited journey. To me, these mammoth mums are like stepping into an alternate universe. But Amy J. Schultz captures the essence of this phenomenon with warmth and wit, making even the quirkiest aspects of it feel endearing. Enhancing the story was a collection of beautiful photographs.

The way Schultz delves into the intricate details of creating these elaborate mums is nothing short of captivating. From the ribbons that seem to have a life of their own to the bewildering size of these creations, she paints a picture and shows us photos that are equal parts fascinating and bemusing. She also shares so many personal stories and inside looks at the women involved in this tradition.

What truly sets “Mumentous” apart is Schultz’s affection for the tradition she’s uncovering. She embraces the bewilderment with a heart as big as Texas itself, inviting readers into the fold of this peculiar yet lovable custom. I appreciated the way she celebrated the unique spirit of Texas. She was also brave enough to look at some of the alternatives happening in local schools in place of Mums.

So, whether you’re a true-blue Texan who wears their mum with pride or a curious outsider like me, “Mumentous” offers a heartwarming glimpse into the world of homecoming mums.

OK, I’ve got Mums handled but now, who out there can explain the A&M vs. UT thingie????

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Amy J. Schultz is an author and award-winning photographer who explores unique aspects of modern culture that hide in plain sight. When she isn’t talking about homecoming mums, Amy is writing, taking photos, working on other creative projects, traveling, snort-laughing, or vacuuming up dog fur.

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First Prize: signed hardback copy + enamel pin;

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